Beny Yogurt
Two best friends, one from private equity and the other from tech, decided to shift their careers towards something more meaningful—gut health. Combining their passion with purpose, they created a probiotic yogurt that’s both delicious and packed with targeted health benefits. Their product stands out by offering more than just taste—it delivers the value of supplements in each serving, making it easier for consumers to prioritize their health.
Graphic Design | October 2024 | Photoshop, Illustrator, and Procreate
I illustrated a 9-grid Instagram post that tells the story of the brand’s journey, from how it started to its current mission and vision. I created both a black-and-white image and one with pops of their brand color to highlight key aspects of the story. Currently working on designing graphics for their popups around NY.
9-grid Instagram Post
I hand-illustrated the Instagram post to create a cohesive larger image and narrative across the brand’s feed, while keeping in mind how each individual post would be visually separated by new content. To ensure the storytelling remained intact, each square (individual post) was designed with its own unique story, which is broken down below with exploded views for better detail.
Mapping out their resignation plans while diving into gut health research and preparing to visit the farm.
Arriving at the farm, ready to turn their gut health journey into something bigger.
Creating a grass-fed, Greek-style organic yogurt that’s as nutritious as it is delicious.
Introducing Beny Yogurt!
Beny Yogurt is launching in New York—get ready!
Crafted with your gut health in mind.
Sharing amongst family and friends.
Future goal: Expanding to grocery store shelves near you!
The two founders in a corporate meeting, researching how gut health and brain fog were affecting their well-being.